Gretchen is a digital product designer and researcher with more than 10 years of experience specializing in web and mobile applications. Her areas of expertise include user research, information architecture, mapping, interaction design, visual design, and prototyping. She is skilled in overcoming the challenges that come with designing new products as well as transforming older ones.
Gretchen’s education and interest in psychology inspire her to learn how interactions with technology shape people’s behavior and lives. She takes a user-centered approach in her work and applies the study of human behavior when making design decisions. A person’s experience with technology should always be functional, safe, and enriching. That experience can also be fun, whether it is a simple everyday task or a complex interaction in a connected system.