MDG Boston Forum Recording
Business outcomes are driven by user engagement, product adoption, and/or patient adherence to therapy. These metrics drive increased sales based on a great user or patient experience. GUI’s are the most likely area where there can be major misalignment for business goals: Marketability, Usability/Safety, and Technology Feasibility.
Achieving these success metrics is a team sport and requires a diverse set of stakeholders who agree on a strategy and are following an integrated process. Alex Therrien, Director of User-Centered Design, and Jim Turner, Director of Software Development of Sunrise Labs share many of their best practices for achieving a smooth launch by having all team members aligned on building great user experiences for medical devices within a regulated industry.
The Medical Development Group (MDG Boston) focuses on MedTech Innovation and Clinical Applications through three Wednesday Forums per month. At each Forum, attendees meet virtually through face-to-face networking and community building and gain insights from experts in the field.